Netflix says it's already used AI in 'roughly 300' titles this year
By Anna Washenko, Engadget, July 16, 2026
Netflix hasn't made any secret of its interest in artificial intelligence, and now we have a sense of how those tools are being used in its content. "In 2026, GenAI workflows have been used in roughly 300 of our titles, with the largest concentration of work in post-production," according to the shareholder letter detailing its second-quarter financials. The company named three projects — Glory (India), Brasil 70: A Saga do Tri (Brazil) and The American Experiment (US) — that used generative AI "to create highly complex sequences," but the tech is becoming more widespread at this point.
We already knew that Netflix had applied generative AI in at least one original show as of last July, but between making acquisitions and launching new specialized studios, its ambitions clearly extended further.
