Inside the First Major U.S. Bill Tackling AI Harms—and Deepfake Abuse

By Andrew R. Chow, Time, April 29, 2025

On April 28, the House of Representatives passed the first major law tackling AI-induced harm: the Take It Down Act. The bipartisan bill, which also passed the Senate and which President Trump is expected to sign, criminalizes non-consensual deepfake porn and requires platforms to take down such material within 48 hours of being served notice. The bill aims to stop the scourge of AI-created illicit imagery that has exploded in the last few years along with the rapid improvement of AI tools.

While some civil society groups have raised concerns about the bill, it has received wide support from leaders on both sides of the aisle, from the conservative think tank American Principles Project to the progressive nonprofit Public Citizen. It passed both chambers easily, clearing the House with an overwhelming 409-2 vote. To some advocates, the bill is a textbook example of how Congress should work: of lawmakers fielding concerns from impacted constituents, then coming together in an attempt to reduce further harm.

"This victory belongs first and foremost to the heroic survivors who shared their stories and the advocates who never gave up," Senator Ted Cruz, who spearheaded the bill in the Senate, wrote in a statement to TIME. "By requiring social media companies to take down this abusive content quickly, we are sparing victims from repeated trauma and holding predators accountable."

Here’s what the bill aims to achieve, and how it crossed many hurdles en route to becoming law.

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